The industries of the twenty-first century will depend on the generation of knowledge through creativity and innovation. Many first world countries see the creative industries as a key component in a new knowledge economy.
It is often argued that the ideas and imagination will be the greatest asset and in support of this argument, the Basque Institutions have undertaken a clear commitment to the creative industries supporting different sectors -architecture, art, audiovisuals, digital contents, advertising, fashion, gastronomy, graphic design, handcrafts, interior design, photography, product design, and videogames-, to create new links that make creativity happen in Bilbao Bizkaia.
