Festival El Sol View project


Advertising is part of our lives, our emotions and our memories. We sing the choruses of its songs and its images make an impression on us. It provokes admiration, surprise, happiness and nostalgia in us. It fills us with emotions and, at the same time, it searches for a space to remain in our thoughts.

Once a year, Bilbao becomes a showcase for the best advertising. It does so by hosting the Ibero-American Festival of Advertising Communication “El Sol”. Its streets fill up with spots, people talk about impactful publicity and images on talk shows, the most prestigious professionals make spaces in their diaries to visit Bilbao and young creatives use the opportunity to make new contacts in the shadow of the multitude of interesting forums in the city.

It is the perfect occasion to find out about the latest offerings from around the world, to see advertising from the most far away countries, either geographically or conceptually due to their ways of thinking and feeling. An attractive variety of opportunities to capture trends, integrate new formats, images, colours and daring compositions. It is the moment to celebrate creativity and good advertising, which provokes applause, raises a smile and, above all, is aspirational. The Art of telling stories in 20 Seconds.


Festival El Sol