Fashion designer Mercedes de Miguel sets up her own company in 1989 with the brand M. de Miguel. She creates a collection for the modern and urban woman seeking a distinguishing feature. She creates, within that freedom which women currently demand, designs according to her own style and decision-making ability.
While on the lookout for the market’s demand, and being true to her own style, she expands her creative world launching her second brand, POUPÉE CHIC, in 2008. She creates a collection full of color, freshness and optimism, and adds innovation which contributes to a more rapid internationalization of the business.